About Us

Get to know what we're about!

How it all started…

We started Goodiebox back in 2012 because we realised that happiness doesn’t just happen by chance. With a sprinkle of intention and a dash of care, we believed that we could help our members create those important happy moments.

Life, after all, feels a touch brighter when we make space for me-time and room for personal recharge.

So, we set out to be that gentle reminder, nudging everyone to create small happy moments of me-time just for themselves.

Your monthly hug

Think of us as your monthly hug of self-love, saying, “Hey, you’re doing great!” Every box filled with beauty picks meant to celebrate you. It’s our way of saying, “Take a moment, breathe and relax.” Whether it’s a new skincare find or a mindful pause, we’re here to amplify those happy moments of me-time.

The most common question...

The most common question we get is: “This it too good to be true. How is this even possible?” Then we answer: “It’s actually simple: We keep it simple.”

Your Goodiebox comes straight from us to you, skipping any pricey middle(wo)man detours. We don’t use glitzy, expensive models.

We dont believe in costly celebrity endorsements or fancy shops.

What we do have? The best members in the world and amazing me-time everybody can afford.

Warehouse

Turns out, we weren’t the only ones in need of a little me-time. Our family of members expanded so quickly, we could barely keep up!

So, we packed our boxes and moved… and then moved again… and yup, one more time after that. Three warehouse shifts in a single year, all to ensure we had plenty of space for our ever-growing Goodiebox family.

Who knew me-time could cause such a move… or three?

The first Limited Edition

Back in 2014, we teamed up with Naobay for our first-ever Limited Edition box, and thanks to our amazing members, the response was heartwarming. This started a strong tradition of Limited Editions that continues to this day.

Even now, it reminds us why we embark on these new journeys and always strive to bring more happy ‘me-time’ moments.

Team Happiness

Why do we call our customer service “Team Happiness”? Because we treat our members as our best friends. Do we make mistakes and fail? Absolutely, but we do everything to be there for our members and truly connect. Frederikke from our team, for instance, picked up a call from a member, and what started as a chat about Goodiebox turned into a heart-to-heart, and their conversation stretched on as Frederikke made her journey home. The call? A record-breaking 4 hours and 48 minutes! It’s moments like these that remind us of the importance of what we do and why we do it.

The first Goodiebox Award

In 2016 we introduced the first ever Danish Beauty Award picked exclusively by our members and not a jury. We curated a box filled with our members’ favorite products, and they got to vote for the ultimate winner.

Happy Moments

We believe that happy moments are universal, so we set out on a journey, introducing Goodiebox first to the Netherlands, then on to Norway, Belgium, Germany, Austria, Switzerland, Poland, Finland, Sweden, Italy, and Spain. Our dream? To invite women from every corner of Europe into our community of happy moments.

Celebrating 1 year of Goodiebox in The Netherlands 🇳🇱

Bringing Happiness to Berlin with our Pop-up Shop 🇩🇪

The first Goodiebox Christmas Calendar ☃️

And then we brought our Pop-up store to Aarhus in Jutland 🇩🇰

Aaand a third Pop-up store now in Amsterdam 🇳🇱

The “Sorry, not sorry” campaign

We launched a bold outdoor campaign with our slogan “Sorry, not sorry” to empower women. We encouraged ladies to embrace their choices and ditch societal expectations. From proudly owning their masturbation to rejecting the idea of being a perfect mom, we celebrated individuality and self-acceptance.

Celebration of 100 monthly Goodieboxes produced in 7 years #happyhundred! 😍

All proceeds from the event got donated to LGBT+ Danmark ❤️

HappyNails Workshop in Amsterdam with LAKwerk

The redesign of our beloved Christmas Calendar 🎄

The “Get Naked” Campaign

In September 2021, we launched our “Get Naked” campaign, challenging societal beauty norms by celebrating women’s individuality, including features like stretch marks, scars, baldness, or perceived “flaws.” Our aim was to boost self-acceptance and confidence among women, breaking free from societal expectations.