GOODIEBOX PRESENTS

The Non-Apology ‘‘Sorry, not sorry’’

Feeling guilty?

Feeling you’re not doing right, not being good enough, or feeling you’re not living up to the expectations of what a woman should be? A shockingly 83% of all women all over the world struggle with feelings of guilt at least once a day. Every God damn day. 365 days a year!

So. You’re not alone, but that’s not really a comfort, is it? It’s been too long, so let’s go for a big fat so long to the apology-game!

Based on a true sorry

Based on a true story (or more accurately thousands of them) and actual insights, we created a fierce Non-Apology space, a comfort zone for all you women out there breaking free. Empowering you to quit the guilt-trippers and join us being done.

We’re done saying sorry. Done pleasing. Done feeling that we must apologize and done looking for permission. We’re simply done! Let’s start focusing on what makes us feel truly happy, and let’s not be sorry while we’re at it. Quitting the self-blaming game, remember?

Apolo-jeez, my butt! Doing what you want is not a bad thing! Do whatever makes you feel happy, and if true happiness is you-happiness, so be it! Let Goodiebox be the good ‘bad’ influence and bring your moments of me-zen without you having the slightest bit of sense of guilt about it!

It's time to stop
feeling guilty.

83 %
of women struggle with feelings of guilt.

Source: YouGov Survey 2020, 18-34 years olds

91 %
of women are unhappy with their bodies.

Source: DoSomething.org

79 %
of women are suffering with self-esteem issues

Source: WealthiHer

0 %
should feel this way The Non-Apology. ​

Source: Goodiebox

83 %
of women struggle with feelings of guilt.

Source: YouGov Survey 2020, 18-34 years olds

91 %
of women are unhappy with their bodies.

Source: DoSomething.org

79 %
of women are suffering with self-esteem issues

Source: WealthiHer

0 %
should feel this way The Non-Apology. ​

Source: Goodiebox

Over the last many years we have collected thousands of true stories from our members trying to understand what is holding us back or stopping us for being truly happy. Most of all stories including our own stories are about struggling with feelings of guilt.

We want to break free from the culture that makes women feel guilty and make women feel that they have to apologise for almost everything. We want women to pursue happiness and understand that they have absolutely nothing too apologise for. We are done saying sorry. Nobody should feel like they have to apologise – especially not for focusing on what makes them happy.

It’s time to stop the guilt. It is time to say goodbye to the pleaser.
It is time to feel happy. It is time to be ‘sorry, not sorry’.

It's time to be
“Sorry, not sorry”

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